“Marketing is like a first date. If all you do is talk about yourself, there won’t be a second date.”
- David Beebe
In this age of instant gratification and availability, customers, like never before, can conduct extensive business research online. Hence, according to Forrester Research, today’s buyers could be between 60 – 90% of the way through their journey before they reach out to a vendor.
Although it presents a paradigm shift, your company must be visible online to connect with these customers earlier in their decision making process. By creating and sharing high quality, applicable content online, you meet your customers where they are with solution-based content that can influence their decisions in an unobtrusive manner.
Once your website and digital strategy align with your company vision, mission and goals, it can begin to contribute profitable growth and enhance market credibility. DG Marketing’s overall goal is help develop an overall presence that delivers nurtured sales ready leads to the business development team.